BY
- BE YOU -
FAST FASHION STYLING

The exclusive finishing & styling line
that enhances the hairdresser's skills
and gives each woman a truly personal style.




CREATE, SHAPE FINISH

Hair is pliable and stimulating in a hairdresser’s hands. For the best result, BY proposes a three-stage service.

CREATE
Prepare the base
SHAPE
Shape the locks
FINISH
Fixes, controls and enhances
CUTTING LOTION
EXCLUSIVELY PROFESSIONAL
NEW VITALITY
For man